# Asset Tracker

This document tracks all deliverables for the Sundog promotional package with status, priority, and notes.

## Status Key
- **Not Started** — Not yet begun
- **In Progress** — Currently being developed
- **Review** — Completed, awaiting review/approval
- **Complete** — Finished and approved

## Priority Key
- **Critical** — Must have for Phase 1 foundation
- **High** — Essential for credibility and launch
- **Medium** — Important for completeness
- **Low** — Nice to have, can be deferred

---

## Essential Identity Assets

| Asset | Type | Purpose | Status | Priority | Owner | Notes |
|-------|------|---------|--------|----------|-------|-------|
| Primary logo | Graphic | Identity | Not Started | High | Design | Public-safe mark, three options to evaluate |
| Wordmark | Graphic | Branding | Not Started | Medium | Design | Pairs with logo |
| Symbol mark / icon | Graphic | Compact identity | Not Started | Medium | Design | Favicon, profile pictures |
| Color palette | Brand | Visual consistency | Not Started | High | Design | Cool tones, high contrast, sundog yellow accent |
| Typography guide | Brand | Text consistency | Not Started | Medium | Design | Monospace or technical serif for headlines |
| Style guide document | Brand | Cohesion | Not Started | Medium | Design | Colors, fonts, usage rules |
| Icon set | Graphic | UI elements | Not Started | Low | Design | Benefits, features, navigation |
| T-shirt concept 1 | Merch | Morale/promo | Not Started | Low | Design | "INDIRECT MEASUREMENT" or theorem diagram |
| T-shirt concept 2 | Merch | Morale/promo | Not Started | Low | Design | "LOOK SIDEWAYS" or sundog geometry |
| T-shirt concept 3 | Merch | Morale/promo | Not Started | Low | Design | "Alignment casts signs" |

---

## Core Messaging Assets

| Asset | Type | Purpose | Status | Priority | Owner | Notes |
|-------|------|---------|--------|----------|-------|-------|
| Project one-liner | Copy | Quick description | Complete | Critical | Content | "A framework for indirect measurement and agent reasoning under partial observability" |
| Short elevator pitch | Copy | 2-3 paragraphs | Complete | Critical | Content | See message-house.md |
| Medium overview | Copy | 4-6 paragraphs | Complete | High | Content | See message-house.md |
| Long-form manifesto | Copy | About page | Not Started | Medium | Content | Combines Layer A ambition with Layer B/C grounding |
| FAQ document | Docs | Common questions | Not Started | High | Content | What, why, how, who, when, where |
| Claims and wording guide | Docs | Safe vs risky claims | Complete | Critical | Content | See claims-and-scope.md |
| Boundary language | Copy | Academic protection | Complete | Critical | Content | Included in claims-and-scope.md |

---

## Proof / Evidence Assets

| Asset | Type | Purpose | Status | Priority | Owner | Notes |
|-------|------|---------|--------|----------|-------|-------|
| Application gallery index | Docs | Proof layer | Not Started | High | Content | Links to all applications with summaries |
| Photometric experiment page | Docs | Core evidence | Not Started | High | Content | Detailed write-up with graphs |
| EyesOnly application page | Docs | Proof | Not Started | High | Content | Demo, metrics, code links |
| Dungeon Gleaner application page | Docs | Proof | Not Started | High | Content | Performance comparison, visual demos |
| Money Bags application page | Docs | Proof | Not Started | High | Content | Telemetry examples, graph metrics |
| Classic vs Sundog comparison page | Docs | Strongest hook | Not Started | High | Content | Side-by-side behavior/performance |
| Benchmark summary | Docs | Evidence | Not Started | High | Content | Consolidated metrics across applications |
| Charts: terminal intensity | Graphic | Evidence | Not Started | High | Data Viz | Bar chart from experiment results |
| Charts: convergence time | Graphic | Evidence | Not Started | High | Data Viz | Line graph showing time-to-0.9 |
| Charts: stress test curves | Graphic | Evidence | Not Started | High | Data Viz | Failure boundaries |
| Charts: application metrics | Graphic | Evidence | Not Started | Medium | Data Viz | EyesOnly, Gleaner, Money Bags stats |
| Before/after comparison videos | Video | Demonstration | Not Started | High | Video | 2-4 comparisons showing AI behavior |
| Screenshots: MuJoCo setup | Graphic | Documentation | Not Started | Medium | Screenshots | Experiment environment |
| Screenshots: applications | Graphic | Proof | Not Started | High | Screenshots | 4 application screenshots for landing page |
| Graph templates | Graphic | Consistency | Not Started | Low | Design | Reusable formats for metrics |

---

## Media Assets

| Asset | Type | Purpose | Status | Priority | Owner | Notes |
|-------|------|---------|--------|----------|-------|-------|
| Landing page copy | Web | Web intro | Complete | Critical | Content | See landing-page-outline.md |
| Landing page wireframe | Web | Layout | Not Started | High | Design | Structure and sections |
| Landing page design mockup | Web | Visual design | Not Started | High | Design | Full design before development |
| Landing page implementation | Web | Production site | Not Started | High | Dev | Static site or framework |
| YouTube channel plan | Media | Distribution | Complete | Critical | Content | See youtube-plan.md |
| YouTube channel banner | Graphic | Branding | Not Started | Medium | Design | 2560x1440 banner image |
| YouTube profile picture | Graphic | Branding | Not Started | Medium | Design | Logo/symbol mark |
| Video 1 script | Media | "What is Sundog?" | Not Started | High | Content | Full transcript ready for production |
| Video 1 production | Video | Intro video | Not Started | High | Video | 8-10 minutes |
| Video 2 script | Media | "Why we reframed" | Not Started | High | Content | Full transcript |
| Video 2 production | Video | Credibility | Not Started | High | Video | 6-8 minutes |
| Video 3 script | Media | "Classic vs Sundog AI" | Not Started | High | Content | Full transcript |
| Video 3 production | Video | Developer hook | Not Started | High | Video | 5-7 minutes |
| Video 4 script | Media | "Indirect measurement" | Not Started | High | Content | Full transcript |
| Video 4 production | Video | Explanation | Not Started | Medium | Video | 7-10 minutes |
| Video 5 script | Media | "Repo tour" | Not Started | Medium | Content | Full transcript |
| Video 5 production | Video | Onboarding | Not Started | Medium | Video | 8-12 minutes |
| Video intro bumper | Video | Branding | Not Started | Medium | Video | 3-5 second animated intro |
| Video outro template | Video | Consistency | Not Started | Medium | Video | End card with links |
| Thumbnail template | Graphic | Branding | Not Started | High | Design | Consistent format for all videos |
| YouTube thumbnails (5) | Graphic | Video discovery | Not Started | High | Design | Custom thumbnail for each video |
| Sundog halo animation | Video | Hero background | Not Started | High | Animation | Looping background for landing page |
| Indirect signal animation | Video | Explainer | Not Started | Medium | Animation | Conceptual diagram animated |
| Classic vs Sundog split-screen | Video | Comparison | Not Started | High | Video | Side-by-side behavior demo |
| Graph animation | Video | Evidence | Not Started | Low | Animation | Traces animating in |

---

## Documentation Assets

| Asset | Type | Purpose | Status | Priority | Owner | Notes |
|-------|------|---------|--------|----------|-------|-------|
| Presentation folder README | Docs | Orientation | Complete | Critical | Content | Overview of promotional materials |
| Message house | Docs | Core messaging | Complete | Critical | Content | Three-layer structure |
| Claims and scope | Docs | Safe claims | Complete | Critical | Content | What to say/not say |
| Landing page outline | Docs | Web structure | Complete | Critical | Content | Section-by-section plan |
| YouTube plan | Docs | Video strategy | Complete | Critical | Content | Content pillars and first 5 videos |
| Asset tracker | Docs | Project management | Complete | Critical | Content | This document |
| Logo brief | Docs | Design direction | Not Started | High | Content | Visual identity guidance |
| Applications index | Docs | Proof layer | Not Started | High | Content | Gallery structure |
| Theorem overview page | Docs | Technical intro | Not Started | Medium | Content | Accessible math explanation |
| Terminology glossary | Docs | Definitions | Not Started | Medium | Content | Key terms defined |
| FAQ document | Docs | Common questions | Not Started | High | Content | What, why, how |
| Research roadmap page | Docs | Future work | Not Started | Medium | Content | What's next |
| Media kit document | Docs | Press resources | Not Started | Low | Content | Bios, summary, assets |

---

## Community / Engagement Assets

| Asset | Type | Purpose | Status | Priority | Owner | Notes |
|-------|------|---------|--------|----------|-------|-------|
| GitHub README refresh | Docs | Repo intro | Not Started | Medium | Content | Update for promotional framing |
| Docs homepage refresh | Docs | Navigation | Not Started | Medium | Content | Clear routing to presentation materials |
| Contact / collaboration page | Docs | Engagement | Not Started | Medium | Content | How to contribute, replicate, collaborate |
| "Get involved" page | Docs | Call to action | Not Started | Low | Content | Ways to engage with project |
| Elevator pitches document | Docs | Talking points | Not Started | Low | Content | Quick descriptions for various contexts |
| Interview answers | Docs | Press prep | Not Started | Low | Content | Prepared responses |
| Launch posts | Copy | Announcement | Not Started | Medium | Content | Social media launch sequence |
| Email templates | Copy | Outreach | Not Started | Low | Content | Collaborator outreach, press |

---

## Summary by Status

**Complete:** 7 assets
- Project one-liner
- Short/medium/long messaging
- Claims and scope
- Landing page outline
- YouTube plan
- Asset tracker
- Presentation README

**Not Started:** 71 assets

**Total Assets:** 78

---

## Phase 1 Foundation — Immediate Priorities

These are the critical path items for establishing the promotional framework:

**Already Complete:**
- ✅ Project one-liner
- ✅ Messaging hierarchy (message-house.md)
- ✅ Claims policy (claims-and-scope.md)
- ✅ Landing page structure (landing-page-outline.md)
- ✅ YouTube strategy (youtube-plan.md)
- ✅ Asset tracker (this document)

**Next Steps:**
1. ⏭ Logo brief (design direction)
2. ⏭ Applications index (proof layer structure)
3. ⏭ Color palette and typography guide
4. ⏭ FAQ document
5. ⏭ Application detail pages (EyesOnly, Gleaner, Money Bags)

---

## Phase 2 Evidence — High-Priority Deliverables

Once foundation is complete, focus on proof layer:

1. Application detail pages (3)
2. Classic vs Sundog comparison page
3. Key evidence graphs (4-6)
4. Application screenshots (4)
5. Before/after comparison videos (2-4)
6. Benchmark summary document

---

## Phase 3 Identity — Visual Assets

Parallel stream with evidence work:

1. Logo design and approval
2. Color palette finalization
3. Typography guide
4. Style guide document
5. Thumbnail template
6. Landing page visual design
7. Sundog halo animation

---

## Phase 4 Media — Production and Launch

After identity and evidence are solid:

1. Landing page implementation
2. Video scripts (5)
3. Video production (5)
4. Video thumbnails (5)
5. Channel setup and branding
6. Launch sequence

---

## Phase 5 Continuity — Ongoing

Establish update cadence:

1. Monthly devlog videos
2. Quarterly benchmark updates
3. New application pages as projects launch
4. Community contributions
5. Research updates

---

## Dependencies

**Logo → Many Assets:**
- Logo must be complete before: thumbnails, channel branding, landing page, video bumpers, style guide

**Landing Page Design → Implementation:**
- Wireframe → Mockup → Development

**Video Scripts → Production:**
- Scripts must be complete before: recording, editing, publishing

**Application Pages → Comparison Pages:**
- Individual app pages inform comparison content

**Messaging → All Copy:**
- Message house and claims guide inform all written content

---

## Resource Needs

**Design:**
- Logo designer (identity work)
- Web designer (landing page)
- Motion graphics (animations)

**Content:**
- Technical writer (docs and application pages)
- Copywriter (web copy and scripts)

**Video:**
- Voiceover talent or recording setup
- Video editor
- Screen capture and demo creation

**Development:**
- Web developer (landing page implementation)
- Potential: interactive demos or visualizations

---

## Next Immediate Actions

1. ✅ Complete Phase 1 foundation documents (DONE)
2. ⏭ Write logo brief
3. ⏭ Write applications index structure
4. ⏭ Draft FAQ document
5. ⏭ Begin application detail pages
6. ⏭ Commission logo design
7. ⏭ Draft video scripts
8. ⏭ Identify or create visual assets (graphs, screenshots)

---

## Success Metrics

**Foundation Phase:**
- All core messaging documents complete ✅
- Logo brief and direction established
- Asset tracker maintained

**Evidence Phase:**
- 4 application pages published
- 6+ key evidence graphs created
- Comparison page live

**Identity Phase:**
- Logo approved and finalized
- Style guide complete
- Landing page design approved

**Media Phase:**
- 5 videos published
- Landing page live
- Channel launched

**Continuity Phase:**
- Monthly content cadence maintained
- Community engagement growing
- New applications documented

---

## Notes

- Prioritize evidence and identity in parallel
- Logo is a blocker for many downstream assets
- Video scripts can be written before production resources are secured
- Application pages should follow consistent template
- Keep this tracker updated as work progresses
- Review priorities quarterly based on project goals