# Sundog Presentation Materials

This section assembles the public-facing materials for the Sundog Project: messaging, graphics, application summaries, web copy, video plans, and supporting assets.

The goal of this folder is to translate a year of applied work into a clear public presentation that is legible to developers, researchers, and curious observers without losing the original ambition of the project.

The Sundog Project began as a mathematical insight and has since been explored through software applications in game AI, procedural systems, rendering-adjacent techniques, and simulation analysis.

This folder tracks how we explain, visualize, and demonstrate that work.

## Contents

- [README.md](README.md) — This file
- [message-house.md](message-house.md) — Core messaging hierarchy across three layers: bold idea, legible claim, and proof
- [claims-and-scope.md](claims-and-scope.md) — What to say and what not to say; safe vs risky claims
- [landing-page-outline.md](landing-page-outline.md) — Landing page architecture with sections, copy, and routing
- [youtube-plan.md](youtube-plan.md) — YouTube channel strategy, content pillars, and first video sequence
- [asset-tracker.md](asset-tracker.md) — Comprehensive asset inventory with status and priority
- [logo-brief.md](logo-brief.md) — Logo direction and visual identity guidance
- [applications-index.md](applications-index.md) — Application gallery structure for proof layer

## Strategic Context

Last year was "we found something and we're excited."

This year should be "here is the framework, here is the evidence, here is what it does, and here is how to engage."

The messaging needs to split into three layers:

**Layer A — the bold idea**
This is the emotionally charged version. We discovered a new alignment framework. It changes how agents interpret occluded or indirect information. We've been applying it in software and it works in real applications. This is the "spark."

**Layer B — the legible claim**
This is the academically safer version. The Sundog Project is a framework for indirect measurement, alignment inference, and agent reasoning under partial observability. We are developing mathematical language, implementation examples, and applied demonstrations. Our current results suggest practical utility in game AI, procedural systems, simulation interpretation, and physics-adjacent software tooling. This is the "credible public claim."

**Layer C — the proof**
This is what keeps people from dismissing you. Demos, benchmarks, graphs, before/after comparisons, repo examples, videos of agent behavior, concrete code paths and outputs. This is the "show me."

The failure last year was: Layer A was too far ahead of Layer C.

This year the fix is not to mute A entirely — it is to anchor A in B and C.

## Promotional Philosophy

The promotional package must:

1. **Explain what Sundog is** — Clear, accessible language
2. **Show it working** — Concrete demonstrations and comparisons
3. **Make it legible** — Academically credible framing
4. **Establish seriousness** — Evidence-first posture
5. **Route people deeper** — Clear calls to action

## Tone and Posture

Aim for:
- Measured
- Clear
- Slightly severe
- Quietly ambitious
- Evidence-first
- Not apologetic

Do not sound embarrassed about last year. Sound like you matured the claim.

## Primary Posture

**Independent applied research project** with **experimental software lab** as secondary posture.

This keeps it serious while leaving room for mythic identity.

## Development Phases

### Phase 1 — Foundation (Current)
Goal: Make the project legible
Deliverables: Project one-liner, summaries, claims-and-scope page, folder structure, landing page outline, logo brief, asset tracker

### Phase 2 — Evidence
Goal: Show it works in applications
Deliverables: Application pages, benchmark pages, comparison pages, graphs package, screenshots, short demo videos

### Phase 3 — Identity
Goal: Make it memorable
Deliverables: Logo, style guide, thumbnail template, t-shirt concepts, hero graphics, motion loops

### Phase 4 — Media
Goal: Make it distributable
Deliverables: Landing page, YouTube channel setup, first 5 scripts, first 3 videos, repo docs refresh, media kit

### Phase 5 — Continuity
Goal: Keep it alive
Deliverables: Update cadence, roadmap, experiment logs, release notes, new comparisons

## Next Actions

This folder currently contains Phase 1 foundation materials. The next parallel streams should be:

- **Stream A**: Application evidence pages (benchmarks, comparisons, graphs)
- **Stream B**: Visual identity and logo work (design brief, concepts, final assets)

## Related Documentation

- [PROMO_HIGHLIGHTS.md](../PROMO_HIGHLIGHTS.md) — Hooks, headlines, provocative statements for broadcasts
- [APPLICATIONS.md](../APPLICATIONS.md) — EyesOnly, Dungeon Gleaner, Money Bags technical descriptions
- [RESEARCHER_GUIDE.md](../RESEARCHER_GUIDE.md) — Technical entry point for reviewers